Monday, May 13, 2013

Rapala Angry Birds!

What do you get when you cross a bunch of Angry Birds and Rapala lures? Find out this September 2013 - South East Asia debut!

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Thursday, May 2, 2013

Rapala Eco Wear Reflection Jacket Wins Red Dot Design Award

The new Rapala Eco Wear® Reflection jacket has been honored with the famous Red Dot design award. This year, 1865 manufacturers, designers and architects from 54 countries were hoping to receive the coveted Red Dot award. It is one of the most recognized and prestigious design awards in the world.

The awarded jacket is part of the Rapala Eco Wear product range that was introduced to the public in 2011 with immediate success. The core values of the range lay in its environmentally friendly production methods, sustainable development and innovation.

The Rapala Eco Wear wading apparel is manufactured with a unique, ecological process from DuPont(TM) that reduces its dependence on petroleum based products by 30% and greenhouse gas emissions by 35% when compared to the traditional production methods.

Apart from the ecological aspect, the jacket features a design protected pattern that mimics natural light reflections in the aquatic environment. Thanks to the asymmetry of the pattern, no two Reflection jackets are exactly alike.

Representing Finnish design, The Rapala Eco Wear collection has received other international awards as well. In the year they were introduced to the market, the Eco Wear Waders were given the Best New Product Award in the fishing clothing category at the EFTTEX show.