Rapala Fat Rap Launch

Saturday - 22nd August 2009

The much anticipated date arrived for Rapala Fat Rap fans waiting eagerly for the official Fat Raps to be available on retail stores. In Singapore, the Fat Rap was officially launched at Hot Spot Bait & Tackle, located at Kandahar Street. 

The popular Rapala Fat Raps were discontinued in 2003 to the disappointment of many Toman, Sebarau & Grouper anglers in Malaysia & Singapore who have found them to be most deadly on these species. Recognizing there was still much demand for these fantastic balsa-wood lures, Rapala VMC Asia Pacific brought these lures back for a limited, special production run with only a limited 24,000 pieces only available in Singapore and Malaysia retail stores (of course, not surprisingly some of these may find their way onto the Internet) with some new colours too. 

Opening some of the stock in the store in preparation for the crowds

Hubby: All I want for Christmas...

Wife: No.

There was a buffet spread too for the Fat Rap launch

Fred Goh, Sales & Marketing Manager for Rapala VMC Asia Pacific - the brainchild of the Rapala Fat Rap 'limited resurrection'

Hot Spot Bait & Tackle @ 56 Kandahar Street, Singapore - a Rapala Premium Dealer

They stock a good selection of Storm & Rapala lures

The first customer with Rapala T-Shirt (free with purchases of 12 pcs & above)

FR05 & FR07 in classic and new colours

The lures disappeared unbelievably fast! In fact, some models were almost gone by the afternoon!

Wen Long, Hot Spot's young, energetic and enterprising proprietor

It was no surprise that by late afternoon, most of the lures were already snapped up by droves of anglers who have waited in much anticipation for the limited stock available. 

Have you got yours yet?