Rapala Reel: More photos...

Good news for centrifugal braking baitcaster fans! Looks like the upcoming 'red hot' Rapala reel will have centrifugal braking instead of the usual *yawn* magnetic brake cast control system!

Rapala XXX Rap / Triple X Rap

The Rapala Triple X-Rap (XXX-Rap) has arrived! Designed to be a tougher, meaner and durable lure with the same holographic extreme slashbait X-Rap finish, the Rapala XXX-Rap is rigged with ultra-tough, premium VMC hooks - ready to tango with hard-fighting tropical fish! The slightly elongated bib allows this tough, extreme slashbait to dive up to 1.5m (5 feet).

Model: XXXR10
Length: 10cm
Weight: 14g
Available in 8 colours

Heavy Duty XXX-Rap - coming soon!

Here's a preview of what's hitting stores in the coming weeks... it's a heavy duty X-Rap-like 10cm lure with 6X strong VMC hooks and built to withstand some serious bashing from serious fish. So is it an X-Rap? Not quite...

A Rapala Reel in 2014?

We've received countless enquires about that mysterious 'red baitcaster' used alongside the Storm Mojo baitcasting rod in the Storm Mojo advertisement. 

The good news is that the mysterious 'Rapala Reel' will be unveiled coming in the first quarter of 2014! Apparently it features a 'rigid drive train' support system for more efficient gear meshing, energy transfer and power. 

Stay tuned for more info.